Not many camera brands inspire the kind of loyalty Fujifilm does. Some of it is the look, those retro dials and the film-simulation colours that come straight out of the camera with no editing. The rest is range. The same brand makes the little Instax you hand a teenager at Christmas and the medium-format body a studio pro saves up for months to buy. That range is wonderful once you know the map, and a little bewildering before you do. So here's the lineup, sorted by what you

So your phone finally isn't cutting it. Maybe the shots from your last beach trip came out flat, your OOTD reels go soft the second the sun drops, or you just want something that feels more deliberate than another camera-roll dump. Whatever pushed you here, buying your first digital camera can feel like a lot. Dozens of brands, a wall of specs, and a hundred reviewers online all swearing by something different. Take a breath. Picking a camera is simpler than the internet make